Product photography is a delicate balancing act between increasing daily image production while retaining image quality. If you push manufacturing too hard, image quality suffers, resulting in lower online sales and brand damage. If you put too much emphasis on image quality, your production will suffer, and your money will be depleted before you know it.
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Let’s have a look at two popular methods to the production/image quality balancing act :
- Production at the cost of image quality.
- Image quality at the cost of production.
There are legitimate business reasons for shooting things at both ends of the manufacturing/image quality spectrum, but there are additional factors to consider when making a decision.
APPROACH ONE – Product photography to maximize production
This strategy is all about the output: the photographer in Gurgaon shoots as many photographs as possible per day. There are two main reasons photographers use this strategy for businesses:
Cheaper picture production costs: The faster you photograph, edit, QA, and format photographs, the lower your image production expenses will be.
Faster sales: The sooner you get product photos working for your business – whether on your own or the ecommerce sites of your resellers – the faster you’ll see sales.
It makes sense – after all, what company doesn’t want lower costs and more sales?
However, there are a few considerations to think about before going with the “production at any costs” strategy:
- Fast production can result in lower image quality: If you don’t follow a well-defined product image production process, you might find that producing photographs quickly leads to inferior image quality.
- Sales can be harmed by low-quality images: When it comes to e-commerce sales, there’s a frequent assumption that image quality doesn’t matter. Wrong. Consider the last time you bought something online and were presented with a small, grainy, and non-descriptive product image. Product quality is reflected in image quality, which affects consumer confidence, resulting in lost sales.
- Fast production can lead to more reshoots: When image quality deteriorates to a certain threshold, such as out-of-focus, incorrect angle, or cut-off product, QA sends images back to photography for reshooting. As production rates rise, so do the number of reshoots. Reshoots are also done when it is discovered after some time has passed, that low-quality photographs are impacting sales. Reshoots are very expensive, so are you sure you want to go through the following stages again?
- Make a list of the products that need to be photographed.
- Take items from your inventory.
- Deliver the goods to the photo studio (in your facility or to a local photography studio).
- Organize products that need to be captured.
- Clean and assemble objects in preparation for photographing (if required).
- Set up the camera and the lighting according to product.
- Take pictures of the products.
- Rename photos, for example, 1245-top.jpg, to reflect the product number and image view.
- By physically copying photographs to an FTP server or utilizing photography workflow management software, make images available to editors for post-production work.
- Cleaning up the backgrounds, reducing defects and glares, and establishing a clipping path are all steps in the editing process.
- Resize, convert, and rename photos according to their intended usage, such as one for internal use and another for resellers.
- Images should be distributed to both internal and external destinations.
- For secure keeping, make a backup of your images
APPROACH TWO – Product photography to maximize Quality
This methodology emphasizes image quality, to capture the best images possible. There are four reasons why companies choose this approach:
- Image quality can help to reinforce a brand’s image by instilling confidence and trust in it. When consumers are faced with photographs that appear to have been taken with a point-and-shoot camera, no lighting, and little or no post-production editing, they do not have a favorable impression of the brand.
- Image quality has been shown to enhance sales: When online customers are confronted with similar products, they lean toward the one that appears to be of higher quality and inspires greater trust. The goods with better visuals are more likely to sell.
- Image quality can give you a leg up on the competition: Your photos’ quality can help your products stand out from the crowd. Producing better product photographs than your competition might be a competitive advantage.
- Rework can be reduced by improving image quality: Re-photographing products takes a long time and costs a lot of money. You will save time and money by not having to recreate poor-quality photographs if you capture high-quality images from the start.
Although the points above strongly support the ‘picture quality’ approach, before you go out and buy an expensive camera, consider yourself these three questions:
How long will it take to get high-resolution images?
The truth is that making high-quality ‘magazine’ photographs takes more than four times as long as creating high-quality ‘e-commerce images.
What will it cost to produce high-resolution images?
The simple logic is that the slower you make photographs, the more expensive they become. You must pay the photographer, assistant, warehouse employees, project manager, and image editors whether you make 30 or 300 images each day.
How well do you need your photographs to be?
It’s easy to believe that your photos must be as good as those in publications. But stop and think about it. Producing photos of this quality if you’re not advertising in magazines is a waste of time and money. Consider what your customers anticipate and what your brand stands for when deciding on the level of image quality for your company.
If you think it’s a hectic process, we can help you in getting a product photographer in Gurgaon at the lowest rates for your growing brand.
